Saaniya Jackson, the founder of SJ Diamond World, has become a testament to the power of determination and resilience. Her journey from being a psychology graduate to establishing a successful business in the midst of a global pandemic is nothing short of remarkable. Entrepreneurship is often seen as a risky endeavor, but for Saaniya, it was an opportunity to create something new and impactful for the world.
Saaniya, born on August 10th, 1994, has always been a multi-talented individual with diverse interests. From a young age, she had a passion for singing and dancing, even participating in Disney Hannah Montana’s The Big Popstar Dream Contest in 2009. Her exceptional talent in Western singing earned her accolades such as the Indraprastha Gaurav Award ’14-15 and the Aaj Ki Delhi Achievement Award in 2015.
In 2020, as the world grappled with the challenges brought about by the pandemic, Saaniya’s parents encouraged her to embark on her own entrepreneurial journey. With her degree in psychology and a desire to make a unique impact, Saaniya delved into the world of healing crystals and stones. Through extensive research and the unwavering support of her mother, she discovered the power of alternative healing and its potential to provide relief in times of mental distress.
From day one, Saaniya’s business venture aimed to impact people’s lives positively. SJ Diamond World, her brainchild, quickly gained recognition, attracting a notable clientele that included renowned Bollywood choreographer Mehar Malik, actress Kavita Kaushik, Sushant Divgikar, and Sapna Sikarwar. These celebrities not only became clients but also continued to show their support for Saaniya’s mission.
Speaking about her journey, Saaniya said, “The path has never been easy, but you know something. All it takes is sheer will to make your plans succeed. Whenever I look back, it still feels tomorrow but with a very long list of efforts.”
Looking ahead, Saaniya envisions taking alternative healing to new heights, aiming to provide mental relief through healing crystals. Recognizing the prevalence of depression and anxiety in today’s society, she believes that the metaphysical world holds a cure for everything. Saaniya’s dream is to welcome individuals who spread healing through their inner power and eventually collaborate with renowned actors like Chris Evans, known for his portrayal of Captain America, and Tollywood actor Vijay.
Saaniya firmly believes that what may seem impossible today can become a reality tomorrow. Her dedication and unwavering passion for her work have led her to build a successful brand that is changing lives through the power of healing crystals and gemstones. As she continues on her journey, Saaniya aims to spread awareness of the spiritual world and its transformative effects.
When asked about her success, Saaniya attributes it to the unwavering support of her mother, who has been her biggest cheerleader throughout this remarkable journey. Together, they have built SJ Diamond World from scratch, and witnessing the brand’s outstanding growth has been nothing short of a blessing for Saaniya.
Looking to the future, Saaniya’s focus remains on healing and spreading awareness about the importance of spiritual well-being. Through SJ Diamond World, she aims to provide a fashionable and accessible way for people to heal, revive, and restore themselves, reminding us all that “a stone can change your life.”